Product context: Microsoft acquired a business goals tracking software in 2021 to integrate into Viva Studios, their suite of work tools. The acquired software was designed for small-to-medium businesses, but as Viva Studios' client base was predominantly enterprise, Microsoft needed to figure out how to adapt it to better serve enterprise goal tracking needs.

Role context: A senior UX researcher had to leave unexpectedly partway through a complex user journey mapping study. I came in as a contractor to complete and land the project with minimal oversight. 

Constraints: 

• Scope: In-depth interviews had been completed; I picked up the project at the start of data analysis and completed it.

• Timeline: One month with a hard deadline; I was made aware of the hard deadline halfway through the project.

• Staffing: I worked independently with brief check-ins as needed with my manager.

Project highlights

With time to spare, I...

• undertook thematic analysis

• created a user journey map

• wrote actionable recommendations

• highlighted potential areas for interfacing with gen AI (Copilot) along the user journey

• refined the user segmentation

• provided more context for core product assumptions

Impact